Social Media Communities

This weeks blog post on "Measure what Matters" is all about measuring relationships with a local community.

A community can be defined in so many different ways. In fact, I am in a class currently called The Value and Nature of Communities. In the class we discuss all the different definitions and aspects of a community. One community in particular we have discussed is social media communities.

Chapter 9 goes into detail of social media communities for companies, which includes internal communities of customers, vendors, partners, organizations and many more.

It is obvious companies should have a good social media presence and use it wisely. Though, that means more than just saying the right things, it also means engaging. Engaging with others on social media is just like engaging with neighbors. It is not a bestfriend relationship, but a polite and mutually beneficial relationship. 

The chapter briefly discusses campus opportunities, which immediately caught my eye because I am so interested in studying the relationship of campuses and social media. Estentially, the book is advising companies to partner with campuses to share information because there is already a built in community. 

I think companies need to be very careful when reaching out to universities. Often times companies that do this seem phony and illegitimate. If companies are after surveyors, researches and interns to assit them, it should be done in an appropriate and sensible manner.