Pitch Perfect

In this weeks reading of "Share This," the author, Julio Romo describes pitching by using social media. It is obvious that social media has a huge impact on most peoples lives. A huge impact has also happened to the corporate world, including PR practitioners. Social media allows PR practitioners change their traditional ways and allow them to have a range of channels to engage with journalists and online influencers.

The engagement becomes more personal and it is important to know how the relationship functions in an online setting. One way to do this is through a digital address book highlighting key media that is of interest. Many companies have twitter lists of their journalists. One example is Buzz Feed. Buzz Feed commonly promotes their journalists and encourages others to follow them.

So what does pitching to the media look like on social media? Similar to the example below. It should be something that makes sense to them. In this example the PR practitioners is tweeting to a tech journalist about the Google Glasses. He can relate to this and it is something he is genuinely interested in and something he would want to report. However, I would say this pitch is a little informal, but it is clear that they have already established a relationship together. 

“Effective understanding of people will ensure that being good at public relations is no longer to be expected. Being great at understanding people will be the minimum prerequisite.”

It is important to establish relationships with the media more than ever on social media. If a PR practitioner does not have relationships, then no one will take their pitch seriously.