Halloween Social Media Campaigns

The beginning of the holiday season is near starting with Halloween next Friday. It is clear Christmas has turned into a marketable and profitable holiday, which is shown from the Christmas commercials beginning in October. Though, Halloween has its fair share of marketing too. 

Last year, BeeLiked posted an article, “Top 5 Halloween SocialMedia Campaigns,” which showcases brands using Halloween to engage its customers.

Two of my favorite campaigns were from Tide and Topshop.

Tide utilized vine to create a mini-series of horror movie spoofs. Each vine showcased Tide products and used the hashtag #ScaredStainless, which was hilarious and caught the attention of many. 
Watch the compilation of the vine mini-series from YouTube below. 

Topshop is a fashion retail brand and they utilized Twitter for their Halloween campaign. Followers were asked to enter the Topshop "Trick or Treat" contest by tweeting their favorite Halloween style tip or their favorite costume using the hashtag #TrickorTreat.  Each day the best tweets were rewarded with a $150 gift card to Topshop. In addition, Topshop launched “Topshop Tweet Shops” where consumers could tweet something about Topshop and it would count as money towards cosmetic items in the store.

Tide and Topshop do not have any association with being scary or really anything related to Halloween, but both companies harnessed the excitement already in place for Halloween and transitioned it to its products.

It will be interesting to see which companies did the best job this year on their Halloween social media campaigns.