In this weeks reading of
“Measure What Matters,” Chapter 13 discusses measurement for nonprofits.
Before reading this chapter I was intrigued because over the summer I worked
for a nonprofit and it seemed as if measurement was extremely crucial,
especially when engaging with donors.
The nonprofit I worked for heavily used social media, which
the book describes as the most useful tool for nonprofits because of the
low-cost measurement tools built into the social media sites. I did not
actually have the chance of operating our social media because I was on the
events side, but I did see my fellow interns work on the measurement aspects.
One of the projects the social media interns at the
nonprofit was working on was establishing a benchmark, which is also Step 3 in
measuring for nonprofits in the book. The nonprofit I worked at is very specialized
and it is hard to figure out what the competitors are, so the interns were
to identify competitors and figuring out what ways to measure the competitors to
us.
I think the biggest take away from this chapter is to make
sure data is available when you need it. Buding and planning without data can
be very challenging, so data and analysis should constantly be collected.
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